Apparel Made with 🤍 in Lake Tahoe

THE LIFE WE CALL HOME

For the ones who know Tahoe isn’t a backdrop — it’s a life you keep finding your way back to. Dress accordingly.

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White long-sleeve t-shirt featuring a detailed graphic print on the front. The graphic displays 'Emerald Bay Club' in teal and coral lettering, above an illustration of a stone house on a rocky cliffside with palm trees, a small boat, and the text 'Tabie Riper' and 'Welcome to the only island in Tahiti'.
Emerald Bay Club Pigment Dye Tee $45
A black long-sleeve t-shirt laid flat on a light blue-gray background, showing a large back graphic that reads 'MOUNT TALLAC SKI RESORT' in blue and pink above a blue mountain and skier illustration.
Mt Tallac Faded Long Sleeve $69
A woman shown from the back wearing a cream-colored long-sleeve t-shirt with a large graphic print on the back. The graphic features the text 'Lake Tahoe Beach Club' and an illustration of three women sitting on a martini glass with a boat and beach elements below.
Lake Tahoe Beach Club Women's Long Sleeve $62
72 Mile Heavyweight Hoodie
72 Mile Heavyweight Hoodie $89
West Shore Best Shore Heavy Tee
West Shore Best Shore Heavy Tee $55
Stamped Heavyweight Hoodie
Stamped Heavyweight Hoodie $89
Life We Call Home Women's Hoodie (Faded Black)
Life We Call Home Women's Hoodie (Faded Black) $89
Locals Only Women's Stone Wash Crop
Locals Only Women's Stone Wash Crop $48
Tahoe Surf Club Women's Light Cropped Crew
Tahoe Surf Club Women's Light Cropped Crew $69
Sunset Cruiser Women's Faded Half Zip
Sunset Cruiser Women's Faded Half Zip $89
Close-up of the back of a cream-colored long-sleeve t-shirt featuring a teal graphic print of a sailboat on the ocean with the text 'TAHOE KEYS YACHT CLUB'.
Keys Yacht Club Long Sleeve $60
A close-up of a model wearing a beige ribbed tank top with a dark green circular 'Tahoe Proper' logo on the chest, paired with matching beige shorts against a light blue-gray background.
72 Mile Embroidered Women's Tank (Off-White) $40
72 Mile Embroidered Women's Tank (Powder Blue)
72 Mile Embroidered Women's Tank (Powder Blue) $40
TP Staple Golf Hat
TP Staple Golf Hat $45
Emerald Bay Two Tone Hat
Emerald Bay Two Tone Hat $32
A light gray baseball cap with navy blue embroidery on the front that reads 'PROPER TAHOE' around a state silhouette, shown against a light blue background.
72 Mile Daddy Hat $32

The Story

Tahoe Proper is for the ones who know Tahoe is more than the postcard.

It’s cold plunges in June, parking lot coffee before first chair, boat days that run past sunset, and quiet mornings before everyone else shows up.

Built on the South Shore for the whole lake — for those who live here, return often, or never really leave.

Around the Lake — Live
South Lake —   —  
Zephyr Cove —   —  
Incline —   —  
Tahoe City —   —  
Chambers —   —  
Crystal Bay —   —