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Made with 🤍 in Lake Tahoe

THE LIFE WE CALL HOME

For the ones who know Tahoe isn’t a backdrop. It’s a life you keep finding your way back to. Dress accordingly.

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White long-sleeve t-shirt featuring a detailed graphic print on the front. The graphic displays 'Emerald Bay Club' in teal and coral lettering, above an illustration of a stone house on a rocky cliffside with palm trees, a small boat, and the text 'Tabie Riper' and 'Welcome to the only island in Tahiti'.
Emerald Bay Club Pigment Dye Tee $45
White crewneck sweatshirt featuring a blue and orange graphic print on the back with the text 'TAHOE SURF CLUB' and 'TAHOE PROPER' surrounding a water skier illustration.
Tahoe Surf Club Women's Light Cropped Crew $69
A black long-sleeve t-shirt laid flat on a light blue-gray background, showing a large back graphic that reads 'MOUNT TALLAC SKI RESORT' in blue and pink above a blue mountain and skier illustration.
Mt Tallac Faded Long Sleeve $69
A woman shown from the back wearing a cream-colored long-sleeve t-shirt with a large graphic print on the back. The graphic features the text 'Lake Tahoe Beach Club' and an illustration of three women sitting on a martini glass with a boat and beach elements below.
Lake Tahoe Beach Club Long Sleeve $62
72 Mile Heavyweight Hoodie
72 Mile Heavyweight Hoodie $89
Sunset Cruiser Women's Faded Half Zip
Sunset Cruiser Women's Faded Half Zip $89
Close-up of the back of a cream-colored long-sleeve t-shirt featuring a teal graphic print of a sailboat on the ocean with the text 'TAHOE KEYS YACHT CLUB'.
Keys Yacht Club Long Sleeve $60
72 Mile Women's Tank Off White
72 Mile Women's Tank Off White $40
72 Mile Women's Tank (Powder Blue)
72 Mile Women's Tank (Powder Blue) $40
A woman wearing a gray cropped t-shirt with a cream-colored 'TAHOE PROPER' logo on the left chest, paired with a light beige skirt, set against a solid blue background.
Locals Only Women's Crop $47
Emerald Bay Two Tone Hat
Emerald Bay Two Tone Hat $32
A light gray baseball cap with navy blue embroidery on the front that reads 'PROPER TAHOE' around a state silhouette, shown against a light blue background.
72 Mile Daddy Hat $32

The Story

Tahoe Proper is for the ones who know Tahoe is more than the postcard.

It’s cold plunges in June, parking lot coffee before first chair, boat days that run past sunset, and quiet mornings before everyone else shows up.

Born on South Shore. Built for locals, lifers, returners, and the ones still here, always coming back, or never fully leaving.

Around the Lake — Live
South Lake —   —  
Zephyr Cove —   —  
Incline —   —  
Tahoe City —   —  
Chambers —   —  
Crystal Bay —   —